CHOOSING THE RIGHT DIAMOND

Education is key to buying diamonds, understanding the 4 C’s - Cut, Clarity, Colour, and Carat of a diamond’s appearance are essential to getting the best diamond quality for a price you can afford.

At The Diamond Shop we want to ensure every one of our customers makes a knowledgeable purchase. Our aim is to make sure you have a full understanding of what you're buying so that the experience is rewarding and enjoyable.

It may be one of the biggest purchases both in value and emotion you will have made in your life to date. With this in mind, The Diamond Shop would like to encourage you to spend a few minutes browsing the Education Pages as there is so much more to a diamond than its price...