Cut refers to the angles and proportions of a diamond. Most knowledgable diamond specialists consider the diamond's cut as the most important of the 4 C's because regardless of the other characteristics, a poor cut diamond will have impaired brilliance.
The cut of a diamond can determine how much brilliance and fire (the sparkle and rainbow colours) a diamond gives off.
A fine cut diamond will shine and sparkle with light dancing within the stone even on the lower colour and clarity grades.
A round diamond can be cut into ideal proportions from which the maximum amount of light is reflected to the eye. This is where The Diamond Shop separates itself from other Jewellery stores as we specialise in Ideal Cut and Excellent Cut diamonds.
You can expect to pay slightly more for diamonds that have excellent to ideal proportions as they exhibit the most brilliance and fire.
The Diamond Shop Recommendation
The Diamond Shop recommends investing in either AGS Ideal Cut and GIA Excellent to Very Good Cut diamonds for exceptional brilliance and value.